Vidorena Business
One brief becomes a scheduled campaign, with the price of every AI step shown before it runs.
Overview
Vidorena began as an AI video generator. In 2026 it became the workspace a business runs its marketing from, holding campaigns, publishing, customer replies and growth in one place. I lead product design and the marketing site. The hard problem was never generating a video. It is that generation is slow and expensive, and the first wave of tools hid both facts from the people paying for it.
The problem
Three problems arrived together. Cost was invisible until after it had been spent, so people felt ambushed by their own usage on a product where one clip runs between 50 and 200 credits. Long jobs were fragile, because work running in a browser tab died with the tab. And a marketing team does not want one video, it wants a month of content across seven platforms, which no amount of faster generation solves on its own.
What we did
I designed the product around consent and patience. Nothing expensive runs until someone approves a card stating the exact cost. Cheap artefacts come first, so a storyboard is reviewed before any clip is rendered. Long jobs moved to the server, so closing a laptop no longer destroys an hour of work. Above all of it sits a campaign layer that turns a single brief into a scheduled month across channels.
Outcome
A conventional branded short runs to roughly eight hours of hands-on work once scripting, sourcing, editing, platform cutdowns and scheduling are counted. The same video takes about 35 minutes of human attention in Vidorena, because the 15 minute render happens unattended and publishing is automatic. For a team shipping twelve videos a month that is close to 90 hours returned, around eleven working days. The platform is live and in use by businesses and agencies, on public plans running from 49 to 599 dollars a month.
What I designed
- Approval before spendEvery expensive step is quoted first. The card reads “Generate 4 storyboard grids, 60 credits total” and nothing runs until someone approves it, so a workspace never loses credits to a misunderstanding.
- Cheap drafts before costly rendersStoryboards are images, so they cost a fraction of a clip. A team reviews four shots for 60 credits rather than finding the problem after spending up to 800 on video.
- Jobs that outlive the tabBatches run on the server and report back as each shot lands. A reload, a dropped connection or a closed laptop no longer destroys a render that was already paid for.
- One brief, seven channelsA campaign calendar plans and schedules across LinkedIn, YouTube, Instagram, TikTok, Facebook, X and Bluesky, and flags any scheduled post whose account is not connected yet.
- Runs without supervisionGeneration windows, a concurrency limit and auto-approval above an 85 percent success rate let a weekly series produce and publish overnight with nobody watching it.
- Controls that explain themselvesThe generate button carries its own price, and when it cannot run it says why rather than greying out in silence: add a start frame, or pick an image model to make one.